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Mohannad
Barahma

Performance and growth marketing manager, Jeddah. I help brands get more sales out of the ad budget they already have.

Mohannad Barahma, looking straight at the camera

That was a curiosity gap. Hold back one piece of information and people travel to get it. It is how I write the first three seconds of an ad.

At twelve I spent long days in the office where my father worked, surrounded by hundreds of books. I kept returning to one shelf: psychology. Why people choose. What changes a decision. Why one message lands and another disappears.

Read the rest of the story

In 2016, at a phone shop in Jeddah, I asked to try selling online. Within a month the online side was moving more than 60 phones a day, more than five physical branches combined. Then it passed 1,000 orders a day.

Twelve years later I lead digital marketing at Match and the brands in its group, with multi-million-riyal monthly budgets. The question from that shelf has not changed.

“He wants to leave a fingerprint on marketing itself.”

Where I have led marketing

  • Match
  • 22 Communications
  • Aazr Digital Agency
  • Attas Marketing
  • JoudEast

A Saudi oud brand sells SAR 20,000 a day. I get three months. What does it sell per day after that?

SAR 20,000

Two shops spend the same SAR 1.8M a month on ads. The first gets SAR 1.90 back for every riyal. The second gets SAR 3.50. Since you opened this page, the second shop has pulled ahead by

SAR 0

Same budget. Same month. The only difference is how well the ads are run. Closing that gap is my job: at Aazr I took 15+ client accounts from the first shop's numbers to the second's.

Notice that you are still watching the number. A loss that grows in front of you is harder to ignore than the same loss printed on paper. It is called loss aversion, and it is how I get a leadership team to act on a leak.

Show me the maths

SAR 1.8M x (3.5 - 1.9), divided by the seconds in a 30-day month, is SAR 1.11 every second. Marketers call the riyals that come back for each riyal spent ROAS, return on ad spend. At Aazr the average went from 1.9 to 3.5 across 15+ accounts with a team of five, and the cost of winning a customer fell 25 to 40%.

Run it on my own numbers
SAR 300,000
2.0
3.5

Arithmetic, not a promise. What is reachable depends on margins, product and tracking, and finding that out is what a first audit is for.

Other results

A gift, before I ask you for anything.

Four yes-or-no questions, thirty seconds. At the end I tell you where your ad money is most likely leaking, and the one thing to fix first.

    Leakproof Coffee Co.

    Order a coffee.

    A made-up coffee shop, a real pricing trick. Pick the size you would actually buy.

    Ten logos. Your eye has already picked one.

    These are the platforms I work in every day. Point at any of them, or tap, to see what I do there. The page is noting which one you go to first.

    Nothing picked yet.

    Pick a business. I will make its ad.

    Two choices: what the business sells, and how the ad should make people feel. I design the ad the way it would really appear on each platform.

    Twelve years, read as test results

    Nobody wins every campaign. Stay calm, read the numbers, understand what happened, adjust, test again, smarter. Drag or use the arrow keys.

    1. Al Arab Tower Telecoms2014

      Al Arab Tower Telecoms

      Sales assistant. Two years on a shop floor, learning what makes a person say yes at a counter.

    2. Shaheen2016

      Shaheen

      Outbound B2B and B2C sales, and the accounts that kept reordering.

    3. Max Telecom2017

      Max Telecom

      Store supervisor to e-commerce manager. Moved a retailer onto Noon and Amazon: about SAR 20K a day on Noon, 1,000+ orders a day at peak.

    4. Wafaa Trading2020

      Wafaa Trading

      Online channel from zero to SAR 1M+ in year one. Intex partnership. Advisory for SHA and five other businesses.

    5. JoudEast logo2022

      JoudEast

      A brand from scratch: identity, Salla store, marketplace listings. SAR 50K+ in sales and 100K+ organic views in month one.

    6. Independent2023

      Independent consultant

      Alaown for Oud to SAR 1M a month on 30% less spend. Matjr Al Fadel from SAR 10K to 240K. I fix the funnel, then hand back something that runs without me.

    7. Attas Marketing logo2024

      Attas Marketing

      Go-to-market and campaigns for 20+ brands, each with a 90-day growth plan built from a full diagnostic.

    8. Aazr Digital Agency logo2024

      Aazr Digital Agency

      Head of performance, then head of marketing. Five-person team, 15+ accounts, SAR 1.2 to 1.8M a month. ROAS 1.9 to 3.5.

    9. 22 Communications logo2025

      22 Communications

      Performance lead beside the founding strategy consultant. SAR 600K+ in media inside SAR 1.6M+ of growth investment.

    10. Match logo2026

      Match

      Digital marketing manager for Match and its group brands. Strategy, performance and the monthly budget.

    Badges work on you

    People trust a seal before they read it. That is authority bias, and it is why credentials belong near a checkout. So don’t take these on sight. Ask me for any credential ID and check it with the issuer.

    Arabic is my first language. I work in English.

    Your session, reported the way I report a campaign

    Mohannad Barahma, hand on chin, thinking

    I learned this in a few minutes, with no budget and no tracking pixel. Nothing was sent anywhere: open your network tab and check. Once this site is online it even carries a browser rule that forbids it from sending data at all. Now picture your customers, a clean event schema, and someone reading it every week.

    Email me WhatsApp me

    Your report is pre-filled in the message, so I know who I am talking to. Delete it if you prefer. No mail app on this device?

    There is no countdown timer on this page. Fake urgency converts once and costs the brand twice.

    If we worked together, your first 90 days

      A sketch, built from a few minutes of your behaviour. The real plan starts with a proper look at your numbers.

      What owners ask me first

      What do you need from me to start?Less than you think.

      Access to your ad accounts, your store or app analytics, and one honest hour about your margins. Before I touch a single ad, I check whether your numbers can be trusted. Everything after that depends on it.

      Do you replace my team, or work with it?Either, depending on what you have.

      As a consultant I fix the path to purchase, build the system, and hand back something that runs without me. I have also led a team of five and whole agency departments, so I can coach the people you already have instead of replacing them.

      What happens when an ad fails?Some will. That is the point of testing.

      Nobody wins every campaign. I treat a failed ad as research you already paid for: stay calm, read the numbers, understand what happened, adjust, and test again, smarter. It is why I test small before I spend big.

      How will I know it is working?You will not need to ask.

      One short report every week, in plain language, with the decisions already in it. You will always know what was spent, what came back, and what I am changing next.

      Go deeper, if you are curious

      Everything below is optional. It is what a marketer would want to see next, and each part opens with one click.

      So what actually convinced you?The same visit, credited three different ways.

      So what actually convinced you?

        The nine experiments that ran on youWhat each one was, how you responded, and the ones still open.

        Nine experiments ran on you

          The ladder you climbedThe one trick underneath this whole page.

          The ladder you climbed

            I never asked for the big yes first. Each step was a slightly larger yes than the one before it: move, scroll, guess, choose, build, share your numbers. It is called foot-in-the-door. People stay consistent with what they have already done, and it is how I sequence every funnel, from the first three seconds of an ad to the checkout.

            Your lead score and your place in my funnelHow a marketer would file you, with the points shown.

            Your lead score

            0

              Where you are in my funnel

                Your visit, replayedA chart of how you moved, and your attention painted on the page.

                Your visit, replayed

                Time runs left to right. The page runs top to bottom. A flat stretch is where you stopped to read; a steep drop is where you skimmed.
                The page in miniature. The glow is your time. The thin line is the path of your cursor.
                Every event you firedThe raw log, named the way I name events for Google Analytics.

                Your DebugView

                Every event you fired, named the way I name them in GA4. This is the first thing I build for a client, before a single riyal is spent.

                  Mohannad Barahma

                  Performance and growth marketing manager. Jeddah, Saudi Arabia. Arabic and English.

                  I turn ad budgets into predictable revenue by combining consumer psychology, clean measurement and disciplined creative testing. 10+ years across e-commerce, apps and retail, managing SAR 1.2 to 2.0M in monthly media.

                  Results

                  Roles

                  Credentials and tools

                  Certified Digital Marketing Professional (DMI, 2026). Meta, TikTok and Google certified. BSc Marketing in progress, GPA 5.00 of 5.00. Meta, TikTok, Snapchat and Google Ads. GA4, Tag Manager, AppsFlyer. Salla, Noon, Amazon.

                  Contact

                  officialbarahma@gmail.com WhatsApp +966 50 474 2003 linkedin.com/in/msbarahmah